Consumer Edge sought to elevate its analytics platform to deliver deeper, more nuanced insights tailored to various user profiles.
The platform's evolution led to a workflow that not only enhanced user capabilities and quick and efficient access to valuable information.
Understanding consumer behavior is crucial for businesses aiming to excel in today’s competitive landscape. Consumer Edge, a premier data insights company, has consistently provided deep insights into consumer spending since its inception in 2009. With a rich history in data-driven research, Consumer Edge has expanded its services to meet the needs of diverse clients, from investors to corporate strategists, by harnessing the power of data and technology for actionable consumer insights.
Consumer Edge sought to elevate its analytics platform to deliver more profound, more nuanced insights tailored to various user profiles. The ambition was to foster scalable development of customizable dashboards, refine the user experience, and streamline the login process, all to expedite the journey from data to actionable insights for its users.
Belatrix conducted a thorough analysis of the competitive landscape for Data Insight trends across North America, crafting strategic recommendations to enhance the user experience and address the challenges of utilizing a data analytics platform. Through internal workshops, user interviews, and research, Belatrix pinpointed the core user personas, uncovering their mindsets, expectations, and requirements throughout their interaction with the platform. The result was creating a user experience design that was intuitive and scalable and supported a robust and user-friendly structure. In an era where organizations are searching for innovative strategies to leverage data for informed decision-making, Consumer Edge positioned itself as a leader in consumer data insights, catering to both large and small enterprises.
Belatrix’s product evolution strategy focused on captivating users with an intuitive, powerful tool that clearly communicated the application’s value proposition, leading to enhanced user retention and accelerated prospect conversion rates. By identifying and adapting the product to cater to the needs of new primary users, Belatrix redefined the delivery of insights, opening doors to new, expansive markets and capitalizing on a $43 billion opportunity.
The UniVision platform, a unification of Consumer Edge’s Vision and Investor platforms, was designed to scale effectively while significantly improving the user experience. It addressed critical gaps between Corporate and Investor use cases, such as advanced filtering and slicing capabilities, scalable dashboard development, and unified contextual expertise.
Belatrix’s user research was dedicated to comprehensively understanding and evolving the platform to align with the needs of CFOs, business strategists, financial analysts, and learner analysts. The evolution of user personas facilitated advanced analysts in effortlessly sharing insights and empowered all users to discover actionable intelligence with minimal effort. The platform’s evolution led to a workflow that enhanced user capabilities and ensured quick and efficient access to valuable information. This transformation provided immediate, tailored value, boosting user satisfaction and contributing to the overall growth of the business.
Belatrix implemented a meticulous approach to understanding how each user needs to analyze the different cuts and breakdowns of consumer transaction data—enabling users to navigate through a wealth of insights easily. This included detailed filters, breakdowns, and dimensions that allowed users to dissect monthly observed sales, retention, market share, competitors, online versus offline customers, accelerators, and decelerators in the industry, among other intelligence dashboards.
The advancements brought to Consumer Edge’s platform by Belatrix built the foundation that allows Consumer Edge to evolve their current SAAS product into a powerful solution that enhances data analysis, user experience, and supports diverse use cases. The UniVision platform has redefined the consumer insights landscape, propelling growth and solidifying the product’s position in the industry.
Unleash expertise across industries. Regardless of whether your business operates in finance, healthcare, or any other industry worldwide, we have a diverse pool of experts with proficiency in languages like Java, .NET, Python, and C++, Node.js, React, React Native, Angular and more. Globant, our parent company, backs our rigorous talent pool and the expertise of our more than 27,000 professionals.
Streamline your talent acquisition process. Finding the best talent can be a challenge for companies of all sizes. Whether aligning candidate qualifications, managing team dynamics, or meeting budget constraints, the struggle is real.
The staff's ability to focus on the big picture is second to none. Their profound knowledge of data visualization allows us to have a solution for every problem. I have never worked with someone with a proven solution for many issues.
I'm particularly impressed with the one-on-one attention the Delivery Manager gives to each Glober. It's a proactive approach that not only highlights the good but also quickly addresses any issues, ensuring we tackle challenges together and continue to strengthen our partnership.
Working with Globant has been enriching. Their talented team, quick responses, and adaptability are pivotal. They are integral to our team, embodying collaboration and shared goals.
Engaging with Globant professionals is a joy. Their skills, collaborative environment, and exceptional work make them my preferred partners. Thank you, Globant, for everything!
Our capacity and resources for all your projects
Expand Your Developer Capacities
Do you have technical staff already? Great! Cooperate with us in IT staff augmentation model and hire another team to scale fast.
Save Time and Money on Hiring
Because we have our in-house developers, we can use the hiring time efficiently by working on your project. This will save you time and, most importantly, money.
Agile Iterative Development
We strongly believe in agile, iterative development. We release new results according to your needs, so we can respond to users’ feedback and needs much faster. This approach reduces time to market significantly and boosts user satisfaction overall.
With expertise spanning the latest technologies, we deliver unparalleled talent for seamless collaboration and outstanding results.
Stay ahead of the ever-changing technology landscape, expand your knowledge, and enhance your professional journey by exploring our comprehensive collection of intersectional articles authored by industry-leading professionals.
We maintain a talent pool of extensively vetted professionals who possess the skills and expertise to help you meet crucial deadlines and propel your software projects to new heights.
